Gone are the days when buying a wedding dress had to mean spending hours and hours in a boutiques, a six-month wait for the gown to arrive and a minimum four-figure price tag.
More and more high street retailers are entering the bridalwear game, offering beautiful gowns in the sub-£500 (and even sub-£100) bracket. With most collections available online too, the dress of your dreams could be just a few clicks away.
Here's our pick of the high street bridalwear top five...
Style: The first ever Topshop Bride collection, which has just launched, comprises five limited-edition dresses in classic silhouettes but with fashion-forward touches, like thin satin ties and cold shoulder necklines. Interested? Act now, because some sizes are already selling out.
Prices: £350 to £795
Best for: Fashionistas
Style: Decidedly trend-led, the ASOS bridal collection is aimed at a younger clientele, with beachy, sexy dresses and a couple of Curve options too. There's even a white maxi T-shirt dress for the most laid-back of brides.
Prices: £95 to £350
Best for: Trend-setters
Style: The retailer's inaugural wedding collection mixes modern shapes and ornate fabrics, with standout pieces including a flowing one shoulder lace gown and a tiered pleated column dress. Not set on a dress? Try the Seventies-esque ruffled jumpsuit.
Prices: £499 to £699
Best for: Tradition with a twist
NINE BY SAVANNAH MILLER
Style: Miller brings her trademark cool-bohemian aesthetic to a range of bridal gowns at Debenhams. Think Twenties-esque tiers, beautiful beading and lots of lace.
Prices: £320 to £450
Best for: Boho brides
Style: Boohoo's dresses are the most affordable of all, but they're surprisingly expensive-looking, thanks to an abundance of bead detailing and lace overlays. For brides who don't want to go floor-length, there are some very pretty midi and knee-length styles.
Prices: £30 to £50
Best for: Shoestring budgets